Avroy Shalin Cosmetics
Oct 2021 - Present

To ensure an enhanced user interface and experience across both the Avroy Shlain and sales force websites, consistently execute monthly updates and conduct SEO audits for optimal visibility. Creating and distributing engaging social media content, including banners, videos, and adverts, while also managing the creation of mailers and bulk SMS campaigns. Additionally, I handle the seamless uploading of digital content to the e-commerce platform. Provide a comprehensive approach which includes developing a social media content calendar, covering everything from crafting captions to producing and publishing digital social banners, videos, and reels. Monitoring engagement levels across all platforms allows to continually refine strategies, and closely analyze the e-commerce platform performance, implementing supportive strategies where needed. Leveraging e-commerce data provides invaluable operational insights, which are used alongside monitoring website metrics. I also conduct monthly competitor analyses to assess promotions and offerings, ensuring our strategies remain competitive and effective.

SPOTONBETS
Jun 2019 - Sep 2021

Part of the Zamani Group, which encompasses Zamani Capital, Zamani Marketing & Management, Zamani Gaming, Paytronix, and ITHUBA Holdings, I've been involved in a diverse array of tasks and projects. From designing and creating online banners, posters, emailers, and videos from inception to completion, to updating Joomla and Wordpress SEO websites for Spotonbets, my role has been multifaceted. I've also played a key part in crafting the company profile for Spotonbets, focusing on corporate identity and design elements. With a user-centered design approach, I've developed user interfaces tailored to meet specific business requirements, including creating interactive prototypes for the Spotonbets mobile website to showcase the user journey. Providing valuable insights, I conduct monthly competitor analyses based on promotions and offerings, while also managing weekly task assignments through platforms like Asana. Additionally, my contributions extend to designing and developing the ITHUBA chatbot in 11 different languages, creating digital banner designs for ITHUBA raffles and online games, and assisting with the Powerball Corporate Identity for 2020. Furthermore, I've been involved in producing internal communications for Zamani Holdings, contributing to the cohesive branding and communication strategies within the group.

KR DESIGN STUDIO
Jul 2015 - Jun 2019

Collaborating closely with clients, I work hand-in-hand to conceptualize and produce logos, stationery, and a variety of branding materials, ensuring that each element aligns seamlessly with their vision and objectives. In the realm of web design, I specialize in tailoring solutions that are finely attuned to the unique requirements of each business. By customizing the development process, I ensure that the resulting websites not only meet but exceed the expectations of my clients. With a keen understanding of SEO principles, I employ advanced techniques to optimize web pages for maximum visibility, paying particular attention to local relevance. This strategic approach ensures that websites achieve high rankings in search engine results, driving organic traffic and engagement. Having transitioned away from freelance design work, I am now fully committed to pursuing new opportunities and challenges within the field, bringing my expertise and passion to collaborative projects and ventures.

MARBLE GOLD
Oct 2014 - Jun 2015

I handled the ongoing updates and maintenance for a range of online casino websites, ensuring they remain current and optimized for user experience. Additionally, I've crafted online promotional materials such as banners, emailers, and newsletters to engage and attract audiences. Moreover, I've designed mockups for print, including CD covers, USB designs, and brochures, to effectively communicate brand messaging and offerings. Furthermore, I was responsible for regular updating and maintenance of the Casino Dukes website, ensuring its functionality and relevance are consistently upheld.

Verpakt Mangement Services
Sep 2008 - Dec 2013

I updated and maintained websites using ASP and ASPX server-side scripting, ensuring their functionality and relevance were consistently upheld. Additionally, I created online promotional banners for advertising purposes and for use on websites, contributing to effective marketing campaigns. Furthermore, I crafted engaging emailers and newsletters using HTML5 code, enhancing communication with target audiences. I also managed an affiliate program using ASPX and provided digital deliverables to affiliates, ensuring smooth operations and effective collaboration. Notably, I designed and developed the www.maplecasino.ca website, demonstrating my ability to create engaging and user-friendly online platforms. Moreover, I successfully replicated the Sun Vegas Casino website in Japanese and Greek, showcasing my proficiency in multilingual website development. Furthermore, I stayed abreast of the latest trends, techniques, and technologies in design, enabling me to continuously innovate and deliver cutting-edge

Property Guide
May 2008 - Jul 2008

I was responsible for designing, conceptualizing, and laying out three weekly publications. I paid close attention to detail and ensured accuracy in all aspects of the process. Additionally, I typeset documents using Quark Express and maintained communication with clients to address their needs and preferences.

Blank Canvas Designs
Nov 2007 - Apr 2008

I designed website templates, created online promotional banners, emailers, and newsletters. Additionally, I crafted brochures and promotional adverts for print and reproduction for a magazine, utilizing Adobe software for design. Moreover, I contributed to designing game pieces for a local board game called Masai - Mara.

Tripilone designs
Sep 2006 - Sep 2007

I designed, developed, and maintained websites using HTML and CMS platforms. Additionally, I created online promotional banners, promotional adverts for print, mailers, and newsletters. Moreover, I crafted digital and print-ready flyers using Freehand MX.

Sonke-e-pages
Dec 2005

I assisted in the creation of the Land Rover Defender electronic brochure, contributing to the design of electronic pages using Indesign and Photoshop.

Caption Communications
Jan 2005

I completed the layout and design of the Grade 11 Business Educators Guide, totaling 92 pages. Additionally, I designed and finalized the layout of the Educators Guide using Adobe InDesign.